October's New Drop: The Skincare, Beauty & Bodycare Worth Knowing About
The weather changes, skin can start feeling a little drier, evenings get longer, and suddenly the products that made perfect sense in summer are not always the ones we reach for first.
So this month, our new arrivals have one thing in common: they make your routine feel interesting again.
Think overnight PDRN, comforting oat hydration, vitamin C, hydrogel eye patches, lash care and body products that deserve just as much attention as your face.
Here is what has just landed in our store and what each one brings to your routine.Our October new arrivals are all about smart additions rather than rebuilding your entire routine: more hydration for autumn skin, targeted brightening, an overnight PDRN treatment, quick eye care, lash support and a noticeably better bodycare shelf.
The October Edit
The best new product is rarely the one with the longest ingredient list. It is the one that solves something your current routine is missing and that you will actually keep using.
Medicube PDRN Pink Caffeine Night Wrapping Mask, 75ml
The one for your evening routine
PDRN is having a major skincare moment, and this new Medicube arrival brings it into an easy overnight format.
The Medicube PDRN Pink Caffeine Night Wrapping Mask is designed to be applied towards the end of your evening routine, setting into that satisfying wrapping-mask finish while you sleep.
With PDRN and caffeine in the formula, it is the kind of product we would look at when skin appears tired, dull or simply in need of a more considered evening treatment.
Why it caught our eye:
It turns an ordinary evening routine into something that feels much more like a treatment, without adding five more steps.
Medicube PDRN Pink Caffeine Night Wrapping Mask
An overnight wrapping-mask step for the nights your routine needs a little more attention.
Apply your usual evening skincare, finish with the wrapping mask according to the product directions, and let your routine do the rest.
PURITO Seoul Oat-in Calming Gel Cream
The skin-comfort pickWhen skin starts asking for hydration without wanting anything too rich or heavy, a lightweight gel cream can make a lot of sense.
The PURITO Seoul Oat-in Calming Gel Cream combines a fresh gel texture with a formula containing 77% oat seed water, alongside ingredients including squalane, panthenol and beta-glucan.
It is especially appealing as we move into autumn, when skin can begin feeling a little tighter, more dehydrated or simply less balanced than it did during summer.
Why it caught our eye:
The texture. It gives you fresh, comfortable hydration without making your routine feel heavier than it needs to.
PURITO Seoul Oat-in Calming Gel Cream
Lightweight oat-based hydration for skin that wants comfort without the feel of a rich cream.
Think: straightforward, comforting hydration for days when your skin wants less fuss.
Obagi Brightening Duo: Professional-C Serum 15% Kit
For the routine that needs some brightness backSummer might be over, but uneven-looking tone, dullness and post-summer skin can linger well into autumn.
That is where vitamin C earns its place.
The Obagi Brightening Duo: Professional-C Serum 15% Kit centres around Obagi's Professional-C Serum 15%, formulated with 15% L-ascorbic acid.
The duo includes a full-size and travel-size version of the same serum, making it particularly useful if consistency tends to disappear the minute you leave home.
Why we like it for October:
This is exactly the time of year many of us begin looking more closely at tone and radiance again.
Obagi Brightening Duo: Professional-C Serum 15% Kit
A full-size and travel-size Professional-C Serum 15% duo for an antioxidant-focused morning routine.
A good vitamin C serum can quietly become the backbone of a morning routine. Apply it before moisturiser and finish every morning with SPF.
COSRX The Peptide Collagen Hydrogel Eye Patch
For mornings that show on your faceSometimes you want skincare.
Sometimes you want something you can put under your eyes while making coffee.
The COSRX The Peptide Collagen Hydrogel Eye Patch fits firmly into the second category.
The cooling hydrogel patches combine four peptides and collagen with ingredients including niacinamide, caffeine, hyaluronic acid and adenosine, with a focus on hydration and fresher, smoother-looking under-eyes.
Why they made our October edit:
They are easy. No complicated routine and no major commitment. Apply them while you get ready, remove and carry on.
COSRX The Peptide Collagen Hydrogel Eye Patch
Cooling hydrogel eye patches for a quick hit of hydration and a fresher-looking eye area.
They also make a useful pre-event or pre-makeup step when your under-eyes look a little more tired than you would like.
UKLASH Eyelash Serum 3ml
The tiny step you actually have to rememberLash serums are all about consistency.
The UKLASH Eyelash Serum 3ml is a daily lash treatment designed to condition natural lashes and support the appearance of longer, fuller-looking lashes with continued use.
The format is simple. One thin application along the roots of the upper lashes, allow it to dry, then carry on with the rest of your routine.
Why it is on our radar:
It takes seconds. And sometimes the products we stick with are the ones that require almost no effort at all.
UKLASH Eyelash Serum 3ml
A quick daily lash-care step designed to condition natural lashes and support a fuller-looking appearance.
Our tip is very practical: keep it beside the evening products you already use consistently. If you can see it, you are much more likely to remember it.
IMAGE VOL.U.LIFT BODY GLP-1/GIP Sculpt + Firm Treatment Complex
Because skincare does not stop at your jawlineBodycare has changed.
We are seeing more formulas take the same targeted approach we already expect from facial skincare, and IMAGE VOL.U.LIFT BODY fits naturally into that shift.
This body treatment focuses on hydration and the appearance of loose, crepey or less firm-looking skin, making it a much more targeted proposition than a standard everyday body lotion.
Why we included it:
Your body routine deserves more than whichever lotion happens to be sitting beside the shower.
IMAGE VOL.U.LIFT BODY GLP-1/GIP Sculpt + Firm Treatment Complex
Targeted bodycare for hydration and smoother, firmer-looking body skin.
If you already invest time in serums, moisturisers and treatments for your face, more targeted bodycare can be a natural next step. Consistency matters here too.
Sundae Very Vanilla Foaming Body Wash
The shower shelf upgradeNot every new arrival needs to feel serious.
The Sundae Very Vanilla Foaming Body Wash brings a whipped foam texture into your shower routine and turns something completely ordinary into a noticeably more enjoyable step.
Its fragrance blends vanilla bean, tonka bean, coconut milk and sandalwood, giving it the warmer, cosier direction that feels particularly right once autumn arrives.
Why we like it:
Because skincare and bodycare should still be enjoyable. Your shower is already part of your day. You may as well make it better.
Sundae Very Vanilla Foaming Body Wash
A creamy whipped shower foam with a warm vanilla, coconut milk and sandalwood scent.
Sundae Cherry On Top Foaming Body Wash
Same idea. Slightly more fun.If vanilla is not your thing, there is also Sundae Cherry On Top Foaming Body Wash.
The same whipped-foam format gives your everyday shower something a little less expected, while the fragrance moves in a sweeter, brighter direction with notes including pink cherry blossom, honey, ylang ylang and peach.
Our October take:
Pick your scent based on your mood, or keep one for weekdays and one for weekends. We support both approaches.
Sundae Cherry On Top Foaming Body Wash
A whipped body wash with a sweeter floral-fruity direction of cherry blossom, honey and peach.
October's new arrivals are not about rebuilding your skincare shelf from the beginning. They are about finding the one product that makes your routine feel better.
Maybe that is a more comforting moisturiser. Maybe it is a vitamin C serum you finally use consistently. Maybe it is an overnight mask. Maybe it is simply a body wash that makes you look forward to your shower. Our October shelf has a little bit of all of it.
New month. New products. Very good timing.
