Explore our collection of face serums, crafted to address every skin concern, from hydration and brightening to anti-aging and blemish control. These concentrated formulas deliver powerful ingredients deep into your skin, helping you achieve a radiant, healthy complexion.
A serum is a concentrated skincare product designed to deliver active ingredients directly into the skin, targeting specific concerns like hydration, brightness, or anti-ageing.
Apply your serum after cleansing and toning but before moisturising. This allows the active ingredients to absorb deeply and work effectively on your skin.
Most serums can be used daily, either once or twice, depending on your skin’s needs. Follow the product’s instructions for optimal results.
Yes, you can layer serums if they complement each other. Apply the thinnest serum first and avoid combining strong actives, like retinol and vitamin C, to prevent irritation.
Identify your skin’s needs—hydration, anti-aging, brightening, etc.—and select a serum formulated for that concern. For example, hyaluronic acid serums boost hydration, while vitamin C serums brighten the skin.
Yes, many serums are formulated for sensitive skin. Look for gentle, fragrance-free options and introduce them gradually to ensure your skin can tolerate the ingredients.
