A mature-skin routine does not need to be complicated. Focus on hydration, moisture, daily SPF and targeted products for the concerns that matter most to your skin.

Find the Right Skincare for Mature Skin

For Dryness & Loss of Comfort

Mature skin may feel drier or less supple over time. Pair a hydrating serum with a nourishing moisturiser to keep skin feeling soft and comfortable.

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For Fine Lines & Texture

Choose targeted formulas when fine lines or changes in skin texture are your main priority.

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For Firmness & Elasticity

If skin feels less firm or bouncy, look for targeted serums and moisturisers designed around visible firmness and elasticity.

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For Dullness & Uneven Tone

If radiance or tone is your priority, introduce targeted brightening skincare alongside daily SPF.

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A Simple Mature Skin Routine

1. CLEANSE
Choose a comfortable cleanser that removes makeup, SPF and daily build-up.

2. TREAT
Apply a serum chosen for your main concern, whether that is hydration, fine lines, firmness or radiance.

3. MOISTURISE
Follow with a moisturiser that keeps skin feeling nourished and comfortable.

4. PROTECT
Finish every morning with broad-spectrum SPF.

Mature skin generally refers to skin whose needs have changed over time and may experience more dryness, reduced elasticity, changes in texture or more visible fine lines. It is not defined by one exact age, so products should be chosen according to how your skin behaves and the concerns you want to address.
A good mature-skin routine usually begins with gentle cleansing, targeted serum, moisturiser and daily SPF. From there, choose additional products based on concerns such as dryness, fine lines, loss of firmness, pigmentation or dullness.
Some mature skin becomes drier and may feel more comfortable with a richer moisturiser, particularly at night. However, texture should always be chosen according to your individual skin type, as mature skin can still be normal, combination or oily.

Peptides, retinoids, hyaluronic acid, ceramides, vitamin C and niacinamide are commonly found in skincare designed around mature-skin concerns. You do not need all of them in one routine, so choose ingredients according to the concern you want to prioritise.
Retinoid products can form part of a mature-skin routine, particularly when fine lines or uneven texture are concerns. Follow the usage directions for your chosen formula and introduce it gradually according to the product guidance.
Mature skin may become drier over time, but the two are not the same. Dry skin describes a skin type with lower natural oil levels, while mature skin may be dry, normal, combination or occasionally oily.

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Mature Skin

Find the Right Skincare for Mature Skin

For Dryness & Loss of Comfort

For Fine Lines & Texture

For Firmness & Elasticity

For Dullness & Uneven Tone

A Simple Mature Skin Routine

Mature Skin FAQ's

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